Best Tools and tactics to create SEO friendly content in 2020

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Creating SEO friendly content is one of the most important parts of any internet marketing strategy. If you want your business to grow, you need to employ all the tools and tactics to create SEO friendly content at your disposal. In order for your website to appear at an optimal spot in the search engine rankings, your content needs to be SEO friendly. Obviously, there are other pieces of the marketing puzzle that you should also take into account that will amplify what you are doing with the SEO content. Newsletters as part of email marketing are another tactic you can use to get the word out without breaking the bank on marketing.

A tablet with a mind map breakdown of online marketing
SEO friendly content is just one piece of the puzzle of online marketing

What does ‘SEO friendly content’ mean?

This type of content is the content that helps search engines rank it high. While keywords are a big part of getting a high ranking on a search engine, there are other pieces at play. The content at large has to be such that it will make it easy for the search engines to find and connect your content to the topic you are trying to cover. There are developers like whose services cover all the bits and pieces of internet marketing.

However, there are also many practical tools and tactics to create SEO friendly content that you can try to apply to your content yourself. Certain blogging platforms like WordPress even allow for different plugins. These plugins can help you take care of different parts of the optimization process.

Tips and tools to write SEO-friendly content

Headings and subheadings

Using headings and subheadings is an easy way to create SEO-friendly content. A text that contains these is much easier to read than the one that doesn’t. Using these can often be the difference between a well-organized and cohesive text that people are more likely to share and its opposite. What goes for users also goes for search engine robots that are scanning your content. They recognize the headings and they help them understand your content. Finally, headings and subheadings also help with the keywords, but remember that they should look as natural as possible, so make sure you don’t overdo it.

Content length

In the past, people used to publish shorter posts more often. Nowadays, it looks much different. Because search engines aim at providing their users with all of the information they need, the content they rank high is longer and more detailed. So the posts you want to be going for should be 1000-2000 words long so you would publish them less frequently. Google in particular favors longer posts of higher quality. If you look at your analytics reports, you should get a clear idea of the kind of posts your audience responds well to. Look into the ones people read for a longer time as well as the ones that help generate conversions in the form of newsletter subscriptions, for example.

A tablet with the analytics report open
Your analytics report can point in the direction you should be taking with your content

How important is content for SEO?

This is a common question, and the answer is very important. Unless you are providing quality content, all of the optimization will be for nothing. The only reason why someone would click on your link is if you are providing them with a service, a solution or an answer to one of their queries. People sharing your content gives it social validation which search engines recognize. This can help your ranking in a big way. It is one of the key tools and tactics to create SEO friendly content.


It is best to figure out your keywords before you start writing. Obviously, they have to be related to your topic and you can come up with them on your own. Alternatively, you can use keyword planning tools, and there are many different ones online. You want to use the keywords and alternative phrases throughout the title, text, headings, subheadings, meta descriptions, and alt tags. The alternative phrases are often referred to as LSI keywords. These are important because they can help make your text more natural and easy to read as you can substitute your keyword with them.

The title line of a new post on WordPress
The keywords should appear in all parts of your content, from the title to the alt tags on images


Having backlinks is one of the important tips and tools to write SEO-friendly content. Texts with many relevant backlinks rank higher on search engines. You want to include also both internal and external links. Internal links lead to other pages on your webpage, usually older posts. External links lead to outside webpages. They should also always lead to reputable websites as this also helps your search engine rankings. Not only does it help with that, but sourcing your information helps readers take you more seriously. Internal links can also help you drive additional traffic to your old posts.


Images are a great way to boost your search engine rankings, but they need to be optimized as well. Firstly, you should watch out for their size. You want the quality of the picture to be acceptable, you don’t want any grainy images of course. However, if the image file is too large, it will make loading slower and that can hurt your rank. Secondly, the photos should be optimized by adding keywords to their names and alt tags. Finally, the images should be relevant to the topic you’re covering and should make the content more interesting. There are plenty of sites that will let you download and use their images for free. However, these can get kind of repetitive after a while. You may want to consider upgrading for a small fee that gives you a bigger pool to choose from.